Branding, Art Direction, Design, Animation

Financial apps have a lot to offer, but all those banking terms and cash restrictions are overwhelming to young people.

Layering this eccentric little pig with an irresistible color palette and funky patterns invites young people to practice responsible splurging.


illustrator, after effects

The Pig

Betty is quirky, carefree,

and totally outrageous.


The Goal

No one associates banking with fun, well nobody you know. The goal of Betty was to do just that.


Why a pig?

The only way to make financial planning approachable and relatable, was to design a brand mascot that couldn't care less about it! Betty’s priorities are mid-week beach trips, Sunday brunch, and Netflix.

We all know a Betty,

and she isn't going to make millions investing in crypto currency this summer.

Betty wants to relate to consumers, not impress them.

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The App

Betty categorizes spending and shows you where you have room to indulge.


You bought it? Betty loves it.

And she'll let you know with friendly

and supportive push notifications.

This one's on Betty.

Buy with betty, and she might just return the favor with special deals at your favorite spots.

Split the bill with betty.

The more people that share the splurge, the bigger the discount for everyone.

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