Art Direction, Design, Animation
I worked with the Office to Prevent Gun Violence to present the effort and impact of city initiatives and community-based non-profit organizations who address the causes and traumas of gun violence in their communities.
ProCreate, Photoshop, Illustrator, After Effects,
OPGV is a growing network of individuals, partners, and organizations who are leading change in their communities.
The goal of, "Life of the Block," was to
clearly present the individual and cumulative impacts of these network partners.
Like bricks in a house,
every individual effort is crucial to making New York strong. Although Gun Violence can happen in any borough, change starts on your block.
Life of the Block presents the power of community through the perspective of 5 fictional characters who’s lives have been impacted by gun violence.
Connection is crucial.
Getting involved in NYC's
anti gun-violence programs means getting connected
to an entire city of support.
This motif was explored with
a dashed line. From youth to mentor, from victim to hero, from bystander to leader, this is the power of connection.
Stories are informed
by actual OPGV program participant experiences. Their lives, their boroughs, their blocks. This was the story we told, this was the soul of our characters.
Process meets product.
Our, "Youth experts," were able to learn about video production, and make key character and story choices throughout the production timeline.
"Life of the Block," successfully obtained additional city funding and investments to promote the Office to Prevent Gun Violence’s community-centered approach to healing, community-building, and racial-equity.