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Creative Direction, 2022
Poly! is a virtual drag queen made in collaboration with Creative Technologist Jeffrey Wang for the Snapchat Creator Program, celebrating Pride utilizing Snapchat's prototype AR glasses.
SHE'S A LOW-POLY GIRL IN A LOW-POLY WORLD!
Poly was designed to be incredibly lightweight due to Snapchat filter size limitations. This 'low-poly' approach kickstarted our creative direction, inspiring us to have fun with the simplistic geometry. Get it!?? Low-POLY!
COMING SOON TO A SKYLINE NEAR YOU
LIFE IN
DIGITAL,
IT'S SO
ORIGINAL
BINARY
CODE
NEVER LOOKED SO FLUID
Credits
Client Snapchat
Creative Direction, Design, Animation Brian O'Donnell
Technical Direction, Developer Jeffrey Wang
Promotional Materials Design Xena Pierce
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